
Making eco-conscious decisions easier
We use a detailed framework that scores brands with robust data from a range of sources to give a holistic and definitive environmental performance score.
Reputable data
As an aggregator, we gather a wide range of data from four key data groups that we then analyse and produce a simple 1-5 score to show how seriously brands are taking their environmental performance. We aren’t here to reinvent the wheel; we’re here to bring relevant information together and present it in a simple way to people where they need it, when they need it.

Third Party
Scoring

Business Information



Future Commitments

Current
Performance
Making a difference now
Some sectors are ahead of others. Some businesses choose to disclose a lot of environmental data, others don’t. Some companies will be required to share their environmental data by law, others won’t.
​
But, the thing is, every business, consumer and employee is part of the solution when it comes to combating the climate crisis. We aren’t waiting for complete, wholesale data access or future regulations.
We’re acting now.
Here's what we look at

As a foundation the first impact category we consider, is a business’ size (number of employees, locations, revenues) and sector.
​
We want to be able to compare companies in a way that makes sense, we also apply industry specific weightings so that we can compare companies within their own sector and size. Otherwise it would be like “comparing apples with pears rather than apples with apples”.
​
We then apply a finer lens to assess the corporate governance. Specifically examining the commitment to responsible business practices at an industry level.
Earthmark scores
Our methodology is applied to brands to create simple 1-5 scores making it easy to compare brands side by side.

Starting Out
Significant improvements required to meet industry standards.

Room to Grow
Close to the industry average, certain improvements could elevate its standing.

Doing Well
Strong overall performance highlights the company's leadership potential.

Ahead of the Game
Outstanding overall performance underscores the company's leadership in environmental efforts.

Frontrunner
Leading the way with impactful results. A true roles model for industry peers.
.png)
Utilising reputable sources
We collect emissions, waste and energy data from industry-leading market intelligence firm, S&P Global, which would typically be hidden from consumers behind a paywall, and an open source ESG database, Wikirate, which uses data measured by the CDP (Carbon Disclosure Project) and GRI (Global Reporting Initiative). Combined, these data sources provide us with access to data to over 3.6m companies.
​
Our methodology draws upon extensive market analysis, consumer research and expert consultation. To make it easier for consumers and to contextualise cross-sector data, we use well-established approaches that are widely adopted and people are familiar with, like eco-efficiency and the likert scale.
​
Combined, this dataset allows us to compare a brand verses their peers, getting a picture of a business’ environmental performance today and tomorrow; whilst also summarising how they are scored by existing industry ecolabels and certifications. We stick to the principles of ensuring all data we use is relative, relevant and recent.